Strategy
Content Strategy
Five content pillars power the agent. Each maps to a funnel stage and platform-native format.
Pillar 1
Educational
Awareness
Teach a specific, useful skill or framework
Purpose
Build authority and earn saves/shares
Example hooks
- · The 3-step framework I use to…
- · Most founders get this wrong about…
LinkedIn
X
Instagram
Pillar 2
Founder / Behind the Scenes
Consideration
Authentic stories from building the company
Purpose
Create connection and trust
Example hooks
- · What nobody told me about…
- · Last week we almost…
LinkedIn
X
Pillar 3
Product Value
Conversion
Show what the product does and why it matters
Purpose
Drive intent and demos
Example hooks
- · Before vs after using…
- · The fastest way to…
LinkedIn
Instagram
X
Pillar 4
Social Proof
Conversion
Customer wins, testimonials, case studies
Purpose
Reduce risk for buyers
Example hooks
- · How {customer} went from X to Y
- · We just helped a team…
LinkedIn
Instagram
Pillar 5
Community Engagement
Retention
Polls, questions, replies, conversations
Purpose
Boost reach and signal
Example hooks
- · Hot take:
- · Quick poll —
X
Instagram
LinkedIn
AI content rules
- Always match brand voice
- Avoid unsupported claims
- Prioritize audience relevance
- Use platform-native formats
- Keep CTAs natural
- Escalate sensitive topics to human review
Generated ideas
Click Generate content ideas to populate this list.